Why Us?

Why Choose WordScotts for Your Email Newsletters?

"First Came The WordSmiths - Later Replaced By The WordScotts"

Please note that the image above was created by DALL-E. Even though DALL-E is an AI tool, it doesn't always spell correctly.

At WordScotts, we believe that great writing is more than just an art—it’s a powerful tool that can drive businesses forward.

First came the WordSmiths, who paved the way with their craftsmanship in language. But the world has evolved, and so have the needs of today’s professional service providers.

That’s why the WordScotts have taken over, bringing a new generation of skilled communicators who offer a fresh, dynamic approach to content creation.

Most WordScotts are either trained journalists or journalism students. Writing for professional service providers—whether they are accountants, financial planners, or lawyers—is a natural extension of their skill sets. Journalists are uniquely equipped to tell compelling stories that cut through the noise and deliver real value to audiences. Let’s take a closer look at what sets WordScotts apart from traditional copywriters:

1. The Ability to Ask Great Questions

At the heart of every great story is great research, and journalists are masters of asking the right questions. Whether they’re interviewing a business advisor or an IT consultant, WordScotts have the ability to dig deep and uncover the true essence of a business—its challenges, opportunities, and most importantly, its value. This skill ensures that the newsletters they produce are not generic, but rather tailored and insightful, capturing the unique voice and expertise of each client.

2. A Zeal for Finding Gems in Every Story

Journalists have a relentless drive to find the golden nuggets in every story—the details that make a business stand out from the rest. Whether it’s a client success story, an emerging industry trend, or a new approach to solving a common problem, WordScotts are trained to recognize the most powerful elements in their client’s work and present them in a way that resonates with readers. This ability to highlight what matters most helps clients connect with their audiences on a deeper level.

3. Mastering the Art of Angles

A key strength of any journalist is the ability to find the perfect angle. WordScotts are constantly thinking about what will engage the client’s audience, from fresh perspectives to unique framing that grabs attention. By taking complex topics and distilling them into relatable, engaging narratives, WordScotts ensure that the newsletters they produce resonate with their clients’ audiences. Whether they are crafting content for wealth managers or HR consultants, WordScotts know how to make messages memorable.

4. Adapting Length for Maximum Impact

The ability to adjust the length of a message without losing its essence is another hallmark of the WordScott approach. Whether a newsletter needs to be concise and direct or more detailed and informative, WordScotts understand the importance of matching the length and style to the audience’s expectations. They have the flexibility to shape content to suit the client’s brand while ensuring it captures the audience’s attention from start to finish.

5. A Ferocious Drive for Excellence

Journalists are known for their almost ferocious dedication to excellence. Whether it’s meeting deadlines, perfecting the smallest details, or crafting a compelling story, WordScotts bring this same energy to every piece of content they produce. They aren’t just writing for the sake of writing—they are driven to make an impact, to ensure that every word serves a purpose, and that their work brings real meaning to the client’s business.

6. Objectivity and Clarity

Journalists are trained to view stories from multiple perspectives, enabling them to communicate complex ideas clearly and without bias. This objectivity is invaluable when producing newsletters for professional service providers, where clarity and accuracy are paramount. Whether explaining new tax regulations for accountants or the latest investment trends for financial advisors, WordScotts bring a clear, unbiased voice that builds trust and authority with readers.

7. Versatility and Adaptability

From short, punchy copy to in-depth articles, journalists are versatile writers who can adapt their style to suit a variety of formats and audiences. This adaptability is key in the fast-paced world of professional services, where clients’ needs and audience preferences can change quickly. WordScotts are equipped to handle any content challenge, ensuring that every newsletter feels fresh, relevant, and engaging.

(A Little Bit) About Us

Meet Michael Scott, the founder of ScaleEnabler LLC and the WordScotts brand - a specialist email newsletter consultancy with a laser focus on helping small professional service providers.

With over 25 years of experience working in IT consultancy, Michael’s deep understanding of professional services practices forms the backbone of WordScotts.

From Accountants to Wealth Managers, Michael has worked extensively with professionals across the board, developing front- and back-office systems that support their unique business models and challenges.

Before founding WordScotts, Michael built a career as an IT consultant, where he honed his expertise by creating and implementing technological solutions for accountants, business advisors, estate planners, financial planners, HR consultants, insurance brokers, investment advisors, IT consultants, lawyers, management consultants, software developers, and wealth managers.

Through this extensive hands-on experience, he gained a deep insight into the challenges these professionals face, particularly in staying client-focused while managing the demanding requirements of their practices.

Recognizing a need to help these professionals stay connected with their clients and prospects in meaningful ways, Michael launched WordScotts, offering a comprehensive, client-tailored email newsletter service that ensures professional service firms can engage their audiences regularly, showcase their expertise, and ultimately remain front-of-mind for their clients.

At the heart of Michael's mission is the understanding that email newsletters are an incredibly powerful tool for professionals, but they can be time-consuming and difficult to execute well. That’s why WordScotts takes on the heavy lifting, offering end-to-end newsletter production and distribution, ensuring each newsletter is personalized, relevant, and valuable to clients.

Michael’s background as a tech innovator, paired with his dedication to understanding the needs of professional service providers, ensures that every WordScotts client benefits from newsletters that don’t just get sent—they get read, understood, and appreciated.

At WordScotts, Michael believes that every professional services provider deserves to have their unique expertise showcased in a way that builds relationships, generates loyalty, and drives growth.

How and Why You and Your Professional Service Firm Will Thrive with WordScotts' Tailored Newsletters for Lasting Client Relationships and Enhanced Engagement

1. Accountants

Tailored Relevance: You manage numbers, but your value lies in helping clients see the bigger financial picture. Our newsletters will help you deliver valuable insights on tax updates, financial planning tips, and budgeting advice directly to your clients, helping you build stronger, ongoing relationships.

Time-Saving: Producing regular financial reports is already demanding—imagine how much time you’d save by letting us handle your client communications.

Elevating Expertise: We'll turn your technical knowledge into digestible content that highlights your role as a strategic partner.

2. Business Advisors

Tailored Relevance: Your clients look to you for strategic advice that can propel their businesses forward. Our newsletters ensure you're consistently offering them the market insights, growth strategies, and operational advice they need to thrive.

Trust and Relationships: Keep clients engaged with regular, valuable content that demonstrates your expertise in areas like market analysis, business development, and strategic planning.

3. Estate Planners

Tailored Relevance: Your clients rely on you to secure their legacies and ensure their assets are protected. We’ll help you stay connected through newsletters that inform them of critical legal changes, trust updates, and long-term wealth preservation strategies.

Trust and Long-Term Client Engagement: Estate planning often spans generations, and our newsletters will help you remain in touch with clients throughout these long-term relationships.

4. Financial Planners

Tailored Relevance: You help clients navigate complex financial decisions, from retirement planning to investment management. Our newsletters will make sure your clients receive the financial insights and personalized advice they need to stay on track toward their financial goals.

Educational Content: We’ll craft content that makes complex financial strategies understandable, reinforcing your role as a trusted advisor.

5. HR Consultants

Tailored Relevance: Whether it’s talent management, compliance, or employee engagement, your role in shaping workplace cultures is vital. Our newsletters ensure your clients stay updated on the latest in HR practices, from diversity initiatives to legal compliance.

Relationship Building: Use newsletters to maintain strong client relationships by offering continuous advice that helps them navigate ever-changing workplace regulations.

6. Insurance Brokers

Tailored Relevance: Insurance can be complex, but it’s essential. We’ll help you break down intricate coverage options into digestible content that helps your clients understand the value of their policies and any changes that may affect their coverage.

Time-Saving: Let us handle your client updates on new insurance products, policy changes, and risk management, saving you hours of work each month.

7. Investment Advisors

Tailored Relevance: Your clients trust you to manage their portfolios wisely. Our newsletters will keep them informed about market trends, risk management strategies, and long-term investment plans, reinforcing your credibility as their financial guide.

Risk Management and Client Trust: Ensure your clients stay engaged with content that demonstrates how their investments are protected and growing.

8. IT Consultants

Tailored Relevance: Technology evolves rapidly, and your clients rely on you to keep their systems current. Our newsletters will deliver updates on the latest in tech innovations, cybersecurity tips, and IT best practices, keeping your clients informed and connected.

Showcasing Expertise: Explain complex technical concepts in simple terms, allowing your clients to understand the value of your services.

9. Lawyers

Tailored Relevance: Legal processes are often confusing for clients, but our newsletters will simplify complex legal updates, case law, and compliance guidelines, helping you stay top-of-mind with your clients while showcasing your expertise.

Client Engagement: Keep your clients informed about changes in legislation, new precedents, and legal best practices that affect their businesses or personal lives.

10. Management Consultants

Tailored Relevance: Your clients look to you for operational efficiency and growth strategies. Our newsletters ensure you regularly communicate how you can help streamline operations, improve processes, and drive business success.

Client Trust and Long-Term Relationships: Demonstrate your continued value by keeping clients updated on the latest management strategies, market shifts, and operational improvements.

11. Software Developers

Tailored Relevance: You solve technical challenges for clients, but they may not always understand the intricacies of your work. Our newsletters help you translate complex software solutions into clear, client-friendly language, showcasing the business value of your services.

Trust and Relationship Building: Stay connected with clients post-project by offering tips on software updates, system improvements, or emerging tech trends.

12. Wealth Managers

Tailored Relevance: Wealth management is all about long-term growth and security. Our newsletters ensure your clients stay informed about market developments, investment opportunities, and wealth preservation strategies, helping you maintain long-term relationships.

Client Trust and Engagement: Reinforce your role as a trusted financial guide by delivering content that helps clients make informed, strategic decisions about their financial futures.

By creating unique, targeted newsletters for each of these professional services, WordScotts allows you to stay in constant communication with your clients, building trust, showcasing your expertise, and saving you valuable time—allowing you to focus on what you do best.

US Office

680 South Cache Street, Suite 100-10219

Jackson, WY 83001

USA

Australian Office

81 Campbell Street

Sydney NSW 2010

Australia

Please note that we operate primarily from Australia and the USA, so our response to visitor and client requests may take up to 12 hours, depending on the relative time differences. To contact us, please send your email to: [email protected].

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