How Small IT Consultancies
Can Punch Above Their Weight
and Easily Boost Their Earnings
By Having An Effective Monthly Email Newsletter
View The Video Transcript (and References)
How Professional Service Providers Can Easily Boost Their Earnings by Having an Effective Monthly Email Newsletter
In today's competitive professional services landscape, standing out and keeping your clients' attention is tougher than ever. Whether you're an Accountant, Business Advisor, Estate Planner, Financial Planner, HR Consultant, Insurance Broker, Investment Advisor, IT Consultant, Lawyer, Management Consultant, Software Developer, or Wealth Manager, you probably focus on delivering exceptional work. But there's a simple, powerful tool that many overlook—a monthly email newsletter. By not leveraging this strategic communication channel, professionals like us are leaving substantial money on the table. Let me explain why adopting a monthly newsletter—and hiring a copywriting specialist to manage it—can transform your business.
The Untapped Potential of Email Newsletters …
Exceptional Return on Investment (ROI).
Did you know that email marketing consistently ranks among the most effective marketing channels? According to the Data & Marketing Association (DMA), email marketing delivers an average ROI of $42 for every $1 spent1. That's an impressive return, indicating that we, as professional service providers, can reap significant financial benefits from regular email communication.
Direct Access to an Engaged Audience.
A monthly newsletter gives you a direct line to clients and prospects who are already interested in your services. This audience is more likely to engage with your content, consider your offerings, and refer your services to others2. It's a warm, receptive group that's eager to hear from you.
The Cost of Not Having a Newsletter …
Missed Opportunities for Upselling and Cross-Selling.
Without regular communication:
► Clients May Be Unaware of Your Full Range of Services: They might not know about additional services you offer which they may have great interest in3. If they don't know, they might look elsewhere for these services.
► Reduced Client Lifetime Value: Regular newsletters can introduce clients to complementary services, increasing their overall spend with your firm over time4.
Decreased Client Retention and Engagement.
Staying top-of-mind is crucial:
► Clients Might Turn to Competitors: If you're not communicating regularly, clients may feel neglected and might seek out other providers who keep in touch5.
► Weakened Relationships: Regular newsletters help strengthen client relationships by demonstrating your commitment to keeping them informed and engaged. It's all about building trust and rapport6.
Loss of Referral and Networking Opportunities.
Satisfied clients can be your best advocates:
► Fewer Referrals: Without consistent engagement, clients might not think to refer your services to their peers or associates7.
► Missed Networking Potential: Engaging content encourages clients to share your newsletter within their networks, expanding your reach and attracting new prospects8. Word-of-mouth is powerful, and newsletters can fuel that fire8.
Overcoming Barriers: Leveraging a Newsletter Copywriting Specialist ...
I get it—you're busy. Crafting a monthly newsletter might feel like just another item on an already long to-do list. But here's how you can overcome common barriers:
Time Constraints and the Need to Focus on Core Activities.
As professional service providers, we're often stretched thin:
► Primary Focus on Revenue-Generating Activities: Your expertise is best utilized serving clients and handling high-value tasks.
► Solution: Hire a Newsletter Copywriting Specialist. By delegating the newsletter creation to a professional, you free up time to focus on your core services while ensuring your communication is handled expertly9.
Lack of Content Creation Expertise.
Crafting compelling content takes skill:
► Challenge of Creating Engaging Content: You might struggle with writer's block or lack the marketing know-how to produce effective newsletters.
► Solution: A copywriting specialist can produce high-quality, engaging content tailored to your audience, ensuring your newsletters resonate and drive action10.
Ensuring Consistency and Professionalism.
Keeping a consistent voice and schedule is key:
► Inconsistent Communication Undermines Trust: Irregular or poorly crafted newsletters can harm your brand image.
► Solution: Copywriters specialize in creating consistent, polished content that reflects your brand's voice and maintains professionalism11.
The Benefits of Using a Copywriting Specialist ...
So, what are the tangible benefits of bringing a copywriting specialist on board?
Maximizing Revenue While Saving Time:
► Focus on High-Revenue Activities: With content creation off your plate, you can dedicate more time to client work and revenue-generating tasks12.
► Ensure High-Quality Content: Specialists produce compelling newsletters that effectively promote your services and encourage client engagement.
Achieving Better Results with Expert Content:
► Increase Open and Click-Through Rates: Professional copywriters know how to craft subject lines and content that boost engagement metrics13.
► Drive Conversions: Expertly written calls-to-action can lead to more inquiries, consultations, and service uptakes14.
Staying Competitive in the Market:
► Stand Out from Competitors: A well-crafted newsletter sets you apart as a thought leader and trusted advisor in your field15.
► Adapt to Industry Trends: Copywriting specialists stay abreast of marketing best practices, ensuring your communications are current and effective16.
Conclusion: Unlocking Revenue Potential with Expert Assistance
By not implementing a monthly email newsletter, we're missing out on significant opportunities to increase revenue and strengthen client relationships. But overcoming barriers like time constraints and lack of content expertise is not only possible but advantageous when you partner with a newsletter copywriting specialist.
Embrace the benefits:
► Boost Revenue: Effectively promote your services and generate more business without sacrificing your valuable time.
► Strengthen Client Relationships: Engage clients regularly with valuable content that reinforces your expertise and commitment.
►Expand Your Reach: High-quality newsletters can encourage referrals and attract new clients, helping your business grow.
Don't let the lack of a newsletter be the reason you're leaving money on the table. Leverage the skills of a professional copywriting specialist to maximize your firm's potential while you focus on delivering exceptional services.
References:
1. Data & Marketing Association. (2019). DMA Insight: Email marketing remains a key pillar: https://dma.org.uk/research/marketer-email-tracker-2019
2. McKinsey & Company. (2014). Why marketers should keep sending you emails: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails
3. Accounting Today. (2019). Cross-selling strategies for accounting firms. Retrieved from https://www.accountingtoday.com/news/cross-selling-strategies-for-accounting-firms
4. HubSpot. (2021). Customer Lifetime Value: What it is & how to calculate it. Retrieved from https://blog.hubspot.com/service/how-to-increase-customer-lifetime-value
5. Forbes. (2020). The importance of client communication in accounting. Retrieved from https://www.forbes.com/sites/forbesbusinesscouncil/2020/06/23/the-importance-of-client-communication-in-accounting/
6. Journal of Accountancy. (2018). Building Client Relationships That Last: https://www.journalofaccountancy.com/issues/2018/dec/building-client-relationships.html
7. Nielsen. (2012). Global Trust in Advertising and Brand Messages: https://www.nielsen.com/insights/2012/global-trust-in-advertising-and-brand-messages/
8. Social Media Examiner. (2018). How to Grow Your Business Through Referrals: https://www.socialmediaexaminer.com/how-to-grow-your-business-through-referrals/
9. American Writers & Artists Institute. (2020). The benefits of hiring a professional copywriter. Retrieved from https://www.awai.com/2020/02/why-hire-a-professional-copywriter/
10. Copyblogger. (2020). The Power of Professional Copywriting: https://copyblogger.com/professional-copywriting/
11. Content Marketing Institute. (2016). Consistency and Quality in Content Marketing: https://contentmarketinginstitute.com/2016/09/content-consistency/
12. Forbes. (2019). Time Management Tips for Busy Professionals: https://www.forbes.com/sites/forbescoachescouncil/2019/10/17/time-management-tips-for-busy-professionals/
13. Campaign Monitor. (2020). Email Marketing Benchmarks: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/
14. HubSpot. (2020). How to Write Effective Calls-to-Action: https://blog.hubspot.com/marketing/how-to-write-a-call-to-action-ht
15. Thought Leadership Lab. (2019). Why Thought Leadership Matters: https://thoughtleadershiplab.com/why-thought-leadership-matters/
16. Content Marketing Institute. (2021). Staying Current in Content Marketing: https://contentmarketinginstitute.com/2021/01/content-marketing-research-stats/
Email Newsletters For IT Consultants
View The Video Transcript
Hi, I’m Michael Scott, the founder of WordScotts.com. We specialize in email newsletter copywriting and consulting exclusively for professional service businesses.
In this brief video, I’ll discuss the powerful impact email newsletters can have for small IT consulting firms—specifically those with ten or fewer staff members.
IT consulting firms have unique needs that can be effectively addressed through well-crafted email newsletters. These newsletters can serve as a powerful tool to communicate with clients, showcase expertise, and provide ongoing value.
Here are the specific needs of IT consulting firms that can be addressed in email newsletters:
Utilizing Email Newsletters as an Effective Marketing Device to Always Stay Front-of-Mind with Clients and Prospective Clients
IT consulting services are often engaged for specific projects or issues, with potential gaps between engagements.
A newsletter helps maintain visibility, increasing the likelihood clients will return for future IT consulting needs.
Utilizing Email Newsletters to Manage Expectations Around Intangible Outcomes
The effectiveness of IT strategies and solutions may not be immediately evident.
IT consultants can use newsletters to provide updates on technology trends, case studies of successful implementations, and tips for optimizing IT infrastructure, helping clients see the value of ongoing IT support.
Differentiating Your Business from Those of Your Competitors
IT consulting firms can appear very similar, with many offering comparable services in technology solutions and support.
IT consultants can use newsletters to showcase their problem-solving approach, share case studies of successful IT implementations, and provide insights into emerging technology trends. This inside look helps clients understand the firm’s unique value, such as expertise in specific industries or a focus on cutting-edge technologies like AI and cloud computing.
Using Newsletters as a 24/7 Potential Referral Device
IT consultants depend on referrals from satisfied clients to secure new business opportunities.
A newsletter that offers IT management tips, shares case studies of successful projects, and provides insights into technology trends can be forwarded by clients to other businesses in need of IT consulting services. This sharing acts as a referral, helping the consultant attract new clients.
Maximizing Efficiency: Just One Hour of Your Time Per Month for Full Email Newsletter Production and Delivery
Consistent communication with clients about technology solutions and IT services with minimal time spent on content creation.
Leveraging email newsletters to maximize efficiency, requiring just one hour per month to ensure professional production and timely delivery to your entire client list.
Staying Current with Technology Trends
IT consulting businesses need to stay ahead of rapidly evolving technology trends and communicate these developments to their clients.
Regularly updating clients on emerging technologies, industry trends, and best practices through newsletters can position the consulting firm as a thought leader and trusted advisor. This could include insights on AI, cloud computing, cybersecurity, and other relevant topics.
Client Education and Awareness
Clients often need to be educated about the potential benefits and implications of new technologies, as well as how these technologies can be applied to their specific business challenges.
Educational content such as case studies, how-to guides, and FAQs can help clients understand complex IT concepts, make informed decisions, and see the value in the services offered by the consulting firm.
Showcasing Expertise and Success Stories
IT consulting businesses need to demonstrate their expertise and success in solving client problems to attract new clients and retain existing ones.
Featuring case studies, client testimonials, and detailed breakdowns of successful projects in newsletters can showcase the firm's capabilities and build trust with potential and current clients.
Building Long-Term Client Relationships
Establishing and maintaining strong relationships with clients is crucial for long-term business success in IT consulting.
Personalized content, regular updates, and exclusive offers or insights shared through newsletters can strengthen client relationships, keeping the firm top-of-mind and encouraging repeat business.
Managing Cybersecurity Concerns
Cybersecurity is a significant concern for many businesses, and IT consulting firms need to address these issues proactively.
Providing regular updates on the latest cybersecurity threats, best practices, and security solutions can help clients stay informed and secure, while also positioning the consulting firm as a key partner in their cybersecurity strategy.
Promoting New Services and Solutions
IT consulting businesses often develop new services or solutions that they need to promote to existing and potential clients.
Announcing new services, products, or capabilities through newsletters can effectively reach a targeted audience, generating interest and driving inquiries or sales.
Demonstrating ROI on IT Investments
Clients want to see a clear return on investment (ROI) for the IT services they purchase.
Highlighting success metrics, cost savings, and efficiency gains from IT projects in newsletters can help clients understand the value they are receiving, reinforcing the importance of the consulting firm’s services.
Offering Ongoing Support and Resources
Clients may require ongoing support and resources to maximize the value of the IT solutions implemented by the consulting firm.
Sharing tips, troubleshooting guides, and access to exclusive resources through newsletters can provide clients with the support they need, improving their satisfaction and loyalty.
Facilitating Client Feedback and Engagement
Understanding client needs and gathering feedback is essential for improving services and client satisfaction.
Including surveys, feedback forms, and invitations for client engagement in newsletters can help the consulting firm gather valuable insights and foster a collaborative relationship with clients.
Navigating the Impact of AI and Automation
With the rise of AI and automation, IT consulting businesses must guide their clients through the integration and impact of these technologies.
Providing thought leadership on AI trends, automation strategies, and their business implications can help clients navigate these changes, positioning the consulting firm as a critical partner in their digital transformation journey.
By addressing these specific needs through targeted and value-driven email newsletters, IT Consulting businesses can enhance client relationships, showcase their expertise, and drive business growth.
At WordScotts.com, we handle the entire newsletter production process—from initial content brainstorming all the way through to the published newsletter delivery into your clients’ inboxes.
Here’s how our monthly service works:
Effortless Planning: Each month, we’ll have a concise one-hour meeting to plan the next newsletter. This meeting allows us to align on content ideas and ensure we’re addressing your firm’s specific needs.
Seamless Production: Over the next three weeks, my team and I will craft the newsletter, ensuring it’s polished and ready for your audience. You’ll receive a draft by the start of the second week, followed by a revision, if needed, by the end of that week. If further adjustments are needed, a final version will be provided in the third week—giving you a full week to review before publication.
Time Efficiency: While your time investment may be slightly higher during the first couple of months (approximately two hours per month), the process will become increasingly streamlined as we work together.
In terms of fees, our monthly service requires a minimum investment of USD$2,000 and can be canceled by either party at any time.
If you don’t currently have a monthly email newsletter program in place, or if your existing program isn’t delivering the results you want, I encourage you to schedule a 20-minute Zoom meeting with me, or one of the other WordScotts, using the button below. Let’s explore whether we’re the right fit to collaborate on elevating your client communications.
I look forward to connecting with you soon.
Sample Email and Newsletter,
and a Newsletter Commentary
While the layout and appearance of your newsletter are important, it’s the copy—the content—that truly drives its success. Engaging, informative, and persuasive writing captures attention, builds trust, and inspires action. The design draws readers in, but it’s the words that keep them engaged and convert them into loyal clients.
Great copy does more than inform—it fosters a lasting connection with your audience. It makes your message memorable and drives results, whether that’s nurturing existing relationships or turning prospects into lifelong clients. Ultimately, it’s content that speaks directly to your audience’s needs that will ensure the success of your email newsletters.
As you review the content below, consider how the copy captures attention, builds trust, and encourages action.
Sample Email Copy
Subject: Stay Ahead in 2024: Your IT Strategy Newsletter Inside
Dear [Client Name],
I’m excited to share the latest edition of our Tech Solutions Digest from [IT Consultancy Name]. This month’s newsletter is packed with expert insights and actionable strategies designed to help you elevate your IT strategy and stay ahead in today’s competitive landscape.
Inside this issue, you’ll find:
► Top IT Trends for 2024: Discover the latest trends in AI, cybersecurity, and cloud computing that are shaping the future of business technology.
► Case Study: See how we helped a client streamline operations and reduce costs through cloud migration.
► Cybersecurity Best Practices: Learn how to protect your business from the latest cyber threats with practical, easy-to-implement solutions.
► Client Success Story: Read how we optimized IT efficiency for a rapidly growing business, helping them scale seamlessly.
► And more…
👉 Click here to read the full newsletter and stay informed about the latest in IT strategy.
Your success is our priority, and we’re here to help you leverage technology to achieve your business goals. If you have any questions or would like to discuss how we can support your IT needs, don’t hesitate to reach out.
Best regards,
[Your Name]
[Your Title]
[IT Consultancy Name]
[Contact Information]
[Website Link]
P.S. Don’t forget to register for our upcoming webinar on future-proofing your IT infrastructure. Spaces are limited—reserve your spot today!
Sample Newsletter Copy
This sample newsletter is designed to engage both current and potential clients by showcasing the IT consultant’s expertise, providing valuable content, and promoting a comprehensive approach to IT strategy and cybersecurity. Each section emphasizes the importance of staying informed about industry trends, ensuring robust cybersecurity, and aligning IT investments with business growth, while also promoting the consultant’s services and capabilities.
[IT Consultancy Name] Tech Solutions Digest - September 2024
Subject Line: Elevate Your IT Strategy: September Tech Solutions Digest
Welcome to Your Monthly Tech Solutions Digest!
Dear [Client Name],
At [IT Consultancy Name], we’re dedicated to helping you leverage technology to achieve your business goals. In this edition of Tech Solutions Digest, we provide expert advice, technology trends, and practical tips to help you optimize your IT strategy and stay ahead of the competition.
1. Top IT Trends for 2024: What Your Business Needs to Know
Staying updated on IT trends is essential for making informed technology investments and staying competitive.
This section highlights the top IT trends that businesses should watch in 2024:
► AI and Automation: How AI and automation are transforming business operations and driving efficiency.
►Cybersecurity: The latest in cybersecurity threats and how to protect your business from evolving risks.
► Cloud Computing: The continued rise of cloud solutions and their impact on scalability and cost management.
Stay Ahead: Learn how these trends can influence your IT strategy and what steps you can take to leverage them effectively [Link to Full Article].
2. Case Study: Streamlining Operations with Cloud Migration
Many businesses are looking to streamline their operations and reduce costs through cloud migration.
This month, we feature a case study where we helped a client successfully migrate their IT infrastructure to the cloud:
► Assessment and Planning: Conducting a comprehensive assessment of the client’s existing infrastructure to determine the best cloud solution.
► Seamless Migration: Managing the end-to-end migration process, minimizing downtime, and ensuring a smooth transition.
► Outcome: The client achieved significant cost savings, improved scalability, and enhanced data security.
See the Results: Read the full story to discover how our cloud migration services can transform your business [Link to Case Study].
3. Cybersecurity Best Practices: Protecting Your Business in 2024
With cyber threats on the rise, businesses must adopt robust cybersecurity measures to protect their data and systems.
In this article, we discuss the essential cybersecurity practices every business should implement:
► Multi-Factor Authentication (MFA): How MFA can add an extra layer of security to your accounts and systems.
► Regular Security Audits: The importance of conducting regular security audits to identify vulnerabilities and address them promptly.
► Employee Training: Educating your employees on cybersecurity best practices to prevent human errors that could lead to breaches.
Enhance Your Security: Learn how our cybersecurity services can help you safeguard your business from threats [Link to Cybersecurity Services].
4. Client Testimonial: Enhancing IT Efficiency for a Growing Business
Efficient IT systems are crucial for businesses experiencing rapid growth.
We’re pleased to share a testimonial from a client who improved their IT efficiency with our consulting services:
“[IT Consultancy Name] was instrumental in optimizing our IT infrastructure, allowing us to scale efficiently as our business grew. Their expertise in IT strategy and support has been invaluable to our success.”
Read More: Discover more success stories and learn how we can help you optimize your IT strategy [Link to Testimonials Page].
5. The Role of IT in Driving Business Growth
Businesses need to understand how IT can be a driver of growth rather than just a cost center.
This section explores how strategic IT investments can drive business growth:
► Data-Driven Decision Making: Leveraging data analytics to make informed business decisions and gain a competitive edge.
► Automating Routine Tasks: How automation can free up resources and allow your team to focus on high-value activities.
► Scalable Solutions: Investing in scalable IT solutions that grow with your business, ensuring long-term success.
Drive Growth: Learn how we can help you align your IT strategy with your business growth objectives [Link to IT Strategy Services].
6. Upcoming Webinar: Future-Proofing Your IT Infrastructure
Businesses need to ensure their IT infrastructure can adapt to future challenges and opportunities.
We’re hosting a webinar on [Date] focused on:
► Assessing Your Current IT Infrastructure: How to evaluate your existing systems and identify areas for improvement.
► Implementing Scalable Solutions: Strategies for implementing IT solutions that can scale with your business.
► Interactive Q&A: An opportunity to ask our experts about your specific IT challenges and opportunities.
Register Now: Reserve your spot today and learn how to future-proof your IT infrastructure [Link to Webinar Registration].
Thank you for reading this edition of Tech Solutions Digest. We’re here to support you in leveraging technology to achieve your business goals.
Best Regards,
[Your Name]
[Your Title]
[IT Consultancy Name]
[Contact Information]
[Website Link]
P.S. Follow us on [Social Media Links] for more updates, IT tips, and technology insights!
Commentary on the Sample Newsletter
This detailed commentary should help you understand the strategic choices behind each section and how they collectively work to engage, inform, and motivate clients to take action. Each section of the newsletter is carefully crafted to educate, engage, and inspire action. By addressing the needs and challenges of clients while positioning the consultancy as an expert partner, the newsletter aims to build stronger relationships and drive business outcomes.
"1. Top IT Trends for 2024: What Your Business Needs to Know"
Goal: This section aims to inform clients about the latest IT trends that could impact their business strategies. It's designed to position the consultancy as a thought leader that keeps its clients ahead of the curve.
Rationale: The topics—AI and Automation, Cybersecurity, and Cloud Computing—were chosen because they represent significant areas where businesses can gain competitive advantages. Each trend is framed in a way that highlights its importance and relevance to the client’s business.
Angle: The copy emphasizes the urgency and importance of staying updated on these trends. By using phrases like “Stay Ahead,” the section encourages proactive engagement and positions the consultancy as a crucial partner in the client’s success.
"2. Case Study: Streamlining Operations with Cloud Migration"
Goal: This section provides a real-world example of how the consultancy has successfully helped a client, aiming to build credibility and showcase tangible results.
Rationale: The case study walks the reader through the process—from assessment and planning to seamless migration and outcomes. It’s designed to show the consultancy’s expertise in managing complex IT projects and delivering measurable benefits like cost savings and improved scalability.
Angle: The narrative is structured to demonstrate a successful partnership, with a clear before-and-after contrast that highlights the positive impact of the consultancy’s services. The copy uses specific outcomes like “significant cost savings” to make the benefits clear and compelling.
"3. Cybersecurity Best Practices: Protecting Your Business in 2024"
Goal: This section aims to educate clients on essential cybersecurity practices, reinforcing the consultancy’s role as a trusted advisor on critical IT issues.
Rationale: The focus is on actionable practices such as Multi-Factor Authentication (MFA), regular security audits, and employee training. These are chosen because they are both essential and relatively easy for businesses to implement, making them appealing to a broad audience.
Angle: The copy is designed to be both informative and reassuring, providing practical steps that clients can take to protect their businesses. The use of subheadings like “Enhance Your Security” adds a call to action, encouraging clients to engage with the consultancy’s cybersecurity services.
"4. Client Testimonial: Enhancing IT Efficiency for a Growing Business"
Goal: The testimonial serves to build trust by showcasing a successful client relationship and the positive outcomes achieved through the consultancy’s services.
Rationale: The testimonial is concise and focused on the client’s experience, highlighting key benefits like optimized IT infrastructure and scalable solutions. This reinforces the consultancy’s value proposition.
Angle: The testimonial is written to resonate with other potential clients who may be experiencing similar challenges. It’s positioned as a relatable success story that other businesses can aspire to, making the case for why they should consider the consultancy’s services.
"5. The Role of IT in Driving Business Growth"
Goal: This section aims to shift the perception of IT from being a cost center to a growth driver, encouraging clients to invest strategically in their IT infrastructure.
Rationale: The content focuses on key areas where IT can drive growth: data-driven decision-making, automation, and scalable solutions. These are chosen because they represent actionable strategies that can deliver significant business benefits.
Angle: The copy uses a forward-looking tone, encouraging clients to think strategically about their IT investments. By framing IT as a growth enabler, the section aims to inspire action and make a strong case for the consultancy’s strategic IT services.
"6. Upcoming Webinar: Future-Proofing Your IT Infrastructure"
Goal: This section promotes an upcoming webinar, aiming to engage clients further and provide them with actionable insights to enhance their IT infrastructure.
Rationale: The webinar focuses on assessing current IT infrastructure, implementing scalable solutions, and offering an interactive Q&A. These topics were chosen to address common challenges that businesses face as they plan for future growth.
Angle: The webinar is positioned as a must-attend event for those looking to future-proof their IT infrastructure. The copy emphasizes the value of expert insights and the opportunity for personalized advice, encouraging readers to register.
If you’re ready to have us craft engaging newsletters for your business on a monthly basis, let’s connect! Schedule a meeting with a WordScott today to discuss how we can tailor our service to your needs.
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