The Path to Becoming a WordScotts Client: How We Build (Professional Service) Market Authorities
At WordScotts, we help solo lawyers and firms with 2-30 staff rise—and even accelerate—up the Market Authority Scale, leading to a direct increase in visibility, credibility, and professional success. This isn’t about just marketing or content creation—it’s about transforming your positioning so that premium clients seek you out.
Top-earning lawyers don’t just practice law—they build authority. Market leaders command premium fees, attract premium clients, and generate consistent inbound opportunities. This process is how you get there.
What’s the Payback for You?
🚀 Increased Fees & Revenue Growth – The top lawyers don’t compete on price; they command premium fees. We help you do the same.
🚀 High-Value Clients, Less Chasing – Instead of struggling for attention, clients seek you out because of authority.
🚀 Greater Influence & Industry Recognition – You become the go-to expert in your field, leading to media features, speaking opportunities, and referrals.
🚀 A Scalable, Sustainable Growth Strategy – Market authority isn’t a one-time event—it’s a system that keeps working for you month after month, year after year.
Who We Are (Briefly)
We won’t say much about ourselves—because we don’t need to. We’re ghostwriters and strategists working exclusively with lawyers and similar professionals. Instead of pitching, we let this process—and the thousands of dollars' worth of value we deliver through it—prove that we’re worth working with.
But there’s the thing: We don’t chase. Many lawyers have strong expertise but are not fully maximizing their authority positioning. We have tens of thousands of lawyers we can work with, so we focus on those ready to act and claim their authority.
This page outlines the precise steps we’ll take to determine if you’re a fit for WordScotts and, more importantly, if you’re ready to elevate your authority and professional success.
Please note that, between each step, we will personally message you with insights, recommendations, and small but powerful improvements to enhance your market authority. This ensures that every interaction provides value, helping you refine your positioning before you reach the next stage.
📌 Step 1: Receive Our Sales Process Document
This document sets clear expectations—if you’re serious, you’ll move forward. If now isn’t the right time, that’s okay—we focus on working with those ready to take action.
🔥 What to Do Now: Read this document and decide—are you ready to accelerate your authority growth, or will you let the opportunity pass?
📌 Step 2: Receive the Market Authority Playbook (Preview Edition - Complimentary)
This is not a generic guide—it’s a blueprint used by the top 5% of lawyers to establish authority, attract premium clients, and position themselves as market leaders.
✅ The 9 Levels of Market Authority—where you stand & how to move up.
✅ The biggest mistakes that keep professionals stuck.
✅ Actionable steps to increase visibility, demand, and pricing power.
💡 Commercial Value: If implemented, these strategies can lead to tens or even hundreds of thousands of dollars in additional revenue over the next 12 months.
🔥 What You Receive If You Stop Here: A strategic guide packed with insights that most lawyers never access—completely free.
🔥 What to Do Now: Read the Playbook. If you don’t, nothing changes. If you do, you’ll see exactly what’s possible.
📌 Step 3: Request Your Personalized LinkedIn Profile Authority Review AND That of Your Firm (Complimentary)
Your LinkedIn presence is more than just your personal profile—it’s a firm-wide authority signal that influences how clients perceive your practice. This review provides:
✅ What’s working well in your profile & firm’s LinkedIn presence.
✅ What’s costing you premium clients & visibility.
✅ Actionable steps to improve both your profile and your firm’s LinkedIn strategy.
Every step of this process is backed by significant research—analyzing competitor strategies, high-performing legal content, and LinkedIn engagement trends. This ensures your authority positioning isn’t guesswork—it’s built on data-driven insights.
💡 Commercial Value: A fully optimized LinkedIn profile and firm-wide presence can increase visibility, drive inbound client inquiries, and position your firm as the go-to choice—leading to significant revenue growth.
🔥 What You Receive If You Stop Here: A detailed, custom LinkedIn and Company Page Authority Audit that you can use to improve your firm’s digital presence immediately—with a minimum commercial value of$5,000—at no cost.
Big addon BONUS—again at no cost: Want to see how this works? We’ve developed a sample set of high-authority LinkedIn content, thought leadership, and authority reports based on real industry data. This doubles the value of what we’re giving you at no cost (i.e. $10,000). Ask for a copy.
🔥 What to Do Now: If you want the LinkedIn Profile, the Company Page Review and the Sample Set Bonus, send me a message on LinkedIn at www.linkedin.com/in/michaelmscott and ask for it.
📌 Step 4: We Rewrite Your LinkedIn Profile & Optimize Your Firm’s LinkedIn Presence (Starting at $2,000, Depending on Firm Size)
This is where we prove our expertise. We’ll rewrite your LinkedIn profile and optimize your firm’s LinkedIn Company Page based on the findings of your LinkedIn Authority Review. This will:
✅Transform your profile into an authority-building asset.
✅ Ensure your firm’s LinkedIn presence attracts premium clients.
✅ Create consistency between your profile, firm branding, and other staff members.
💡 Investment: Starting at $2,000 – The final cost depends on the size of your firm. We will provide a clearer cost indication once we have completed Steps 1-3 and assessed the level of optimization needed. This is a high-value investment in your authority.
🔥 What You Receive If You Stop Here: A completely rewritten LinkedIn profile and optimized firm LinkedIn presence, designed to position you as an industry leader.
🔥 What to Do Now: If you’ve completed Steps 1-3, we’ll initiate your LinkedIn profile and Company Page rewrite to showcase what’s possible.
📌 Step 5: You Adopt the Market Authority Strategy Bundle & Commit to Implementation ($5,000)
By this stage, you’ve seen what we do—and how well we do it. Now it’s time to commit to executing your authority-building strategy with our Market Authority Strategy Bundle.
📌 What’s Included:
✅The Full 2025 Market Authority Playbook – A comprehensive guide covering all nine levels, advanced authority strategies, and revenue models.
✅The Market Authority Strategy Session (60 Minutes, 1:1) – We apply these strategies directly to your practice.
✅Your Personalized Market Authority Roadmap – A custom action plan detailing the exact steps to increase authority, visibility, and revenue.
💡 Investment: $5,000 – This amount is a high-value investment in your authority.
🔥 What You Receive If You Stop Here: The complete roadmap to building industry authority, scaling visibility, and commanding higher fees—ready to implement.
🔥 What to Do Now: If you’re ready to execute your authority-building strategy, this is your opportunity to invest in the Market Authority Strategy Bundle.
Take Note: Limited Availability – Act Before Spots Fill Up
The WordScotts team is a finite resource. We work with a select number of clients at a time to ensure the highest level of service. Once our books fill up, the wait to onboard new clients could be long. If you’re serious about building your market authority, now is the time to act before spots are gone.
📌 Step 6: We Decide If We Work Together Long-Term
At this point, both of us will determine if there’s a mutual fit for a deeper collaboration. Not everyone moves forward beyond this point, and that’s intentional.
✅If we work together, you’ll gain ongoing authority-building support to ensure your growth continues.
✅If not, you’ll still walk away with a powerful strategy that can transform your visibility.
🔥 Transparency Note: Every lawyer has the prerogative to disqualify themselves at any point. This process is about finding the right fit—if you hesitate or decide it’s not for you, that’s perfectly fine.
📌 What to Do Now
If you’ve made it this far and you’re still serious about leveling up your market authority, take the first step:
📌 Message me on LinkedIn at www.linkedin.com/in/michaelmscott and ask for the Market Authority Playbook.